Twenty-three is the most iconic number in basketball, synonymous with the greatest player of all-time Michael Jordan. Using His Airness as inspiration, we created the brand’s largest ever global campaign, ‘Answer The Call’, that aims to celebrate the greatness within all players. Rather than focus on and glorify the top 1% of the gaming elite, ‘Answer The Call’ is designed to bring in a wider audience of NBA2K23 players than ever before by showing that everyone who plays NBA 2K23 has a chance for their own shot at greatness.