ReloShare was a new hotel booking platform for corporate housing…that launched just before COVID shut down business travel. Forced to pivot shortly after launch, ReloShare found a new calling in an unforeseen problem: a pandemic fueled spike in domestic violence.

For victims escaping abuse, their very identity suddenly becomes their biggest vulnerability. Just showing your ID at a hotel leaves them at risk of being found.

We created Alias Hotels to give victims of abuse the power to book hotel reservations anonymously. And we recruited thousands of hotels to join the program, by hacking public WiFi at hotel management conferences, to reach owners and operators with powerfully-emotional and hyper-personalized AI generated messages.