During the 2023 holiday season, in collaboration with our incredible team at adam&eveDDB, Kroger announced the release of their holiday ad, titled “Cuisine Exchange,” which features the retailer’s animated “Kroji” (aka Kroger emoji) characters, and it’s got people talking… and even crying. The commercial may be short, but the effect it had on the internet far exceeds its runtime. Joseph Lamour of TODAY.com covered all the positive reactions right here.